If only Jerry Jones could build a football team as well as he builds a brand.
The Dallas Cowboys may not have made a Super Bowl in 28 years, but it’s hard to argue with the investment: Owner Jerry Jones bought the NFL team in 1989 for $150 million, and now they’re the first pro sports franchise to be worth more than $10 billion, per Sportico. If you shaved $52 million off their valuation for every one of the 48 points the team gave up to the Green Bay Packers in their playoff shellacking last year, they’d still be the most valuable franchise in the NFL. The regular-season specialists generated $1.2 billion in revenue in 2023 alone, 50% more than the No. 2 Los Angeles Rams and a world record for one season. The average NFL team is now worth nearly $6 billion, up 15% from last year..
