The Technology Changed. Management Didn’t.
The Amazon story about an AI project quietly spending nearly two million dollars generated predictable headlines. Most of them focused on artificial intelligence. I found myself thinking about management. Part of the story involved something employees jokingly called “tokenmaxxing.” Managers wanted AI adoption, so token consumption became a visible measure of progress. Employees responded exactly as people have always responded to measurable targets. They consumed more tokens. The metric improved. Whether the business improved was another question entirely. None of this surprised me. During my career I watched organizations repeatedly create measurements because they were easy to collect. Before long, those measurements quietly became the objective. Teams worked hard to improve the numbers on the dashboard while actual progress toward the original goal slowed, stopped,…
