This Is Something Interesting: Ferrari Finally Went Electric
Ferrari has finally joined the electric vehicle future. And somehow that feels like a bigger deal than another EV startup announcement or a new battery press release. Ferrari recently unveiled its first fully electric vehicle — the Ferrari Elettrica — with a projected price tag somewhere around $640,000 depending on configuration and options. Which, naturally, makes it one of the more affordable impulse purchases available to the average American retiree. Such a steal. But the real story here is not about whether any of us will ever own one. Most of us won’t even sit in one unless valet parking takes a very strange turn. The interesting part is what Ferrari represents. For decades Ferrari was one of the strongest emotional holdouts tied to the…
