The Next Uber Doesn’t Exist Yet
One of the readers of my recent anniversary article posed an interesting observation. Uber was not possible until smartphones became common. In hindsight, Uber seems obvious. But in 2005 it would have sounded ridiculous. Millions of strangers getting into the cars of other strangers, coordinated through a handheld computer connected to satellites and payment systems? The idea depended on several technologies maturing at the same time. Once they did, an entirely new business model emerged. Without GPS, mobile internet, digital payments, and millions of connected users carrying computers in their pockets, the business simply could not exist. The same could be said for Airbnb, food delivery apps, mobile banking, and dozens of other services we now take for granted. Which raises an interesting question. If…
