This article is centered around a discussion between President John Kennady and the head of NASA James Webb. The article “A Goal Isn’t a Mission” highlights the difference between goals and missions usually within an organization but is the current environment that same considerations should be applied when listening to interviews and debates. While goals are specific, measurable outcomes that can change over time, a mission is a broader, enduring purpose that guides the organization’s actions and decisions. The article stresses the importance of not confusing the two, as focusing solely on goals can lead to losing sight of the company’s long-term vision and includes observations of what can happen when the vision is ignored. So at this time, our assessment regarding interviews and debates should be on whether the speakers are aligning their goals with their mission to ensure sustainable success or if they are more focused on goals to achieve short term objectives. From my perspective, there should be a lot more discussion of vision.
For more details, you can read the full article here.
